ABP has grown into an international business but we never forget our roots. Find out where we’re coming from, as a business and as people.
ABP’s vision is simple. To be the best at everything we do. Being a market leader comes with responsibilities. You also have to lead on quality, traceability and sustainability.
It’s our responsibility as leaders in the market to show the way, and encourage our entire industry to follow a sustainable path.
This is ABP’s Advantage Beef Programme, a dynamic new enterprise partnership that helps farmers build a sustainable beef business.
Our programme has been created to help dairy, beef and suckler farmers to build a secure, sustainable beef farming business for their families and for future generations. View our archive list of tips we recommend below.
Reseeding »
ABP Recommended Bull List »
For more information or to join Advantage Beef, download our brochure or contact us. T: +353 (0)52 744 1444 E: advantagebeefprogramme@abpireland.com
Brochure